About us

Our story began right here in Nepal, inspired by a remarkable local woman: Ruby Raut. After founding WUKA in the UK—creating the region’s first-ever period underwear—she sparked a global movement toward sustainable, comfortable period care. Beyond being an accomplished environmental activist, Ruby also happens to be our loving sister. Inspired by her vision, we brought WUKA back home to build WUKA Nepal.

We are a brand dedicated to introducing comfortable, body-friendly, and eco-friendly menstrual products across the country. WUKA Nepal is more than just a sustainable alternative; it is an initiative for change. For decades, traditional period care options went unchallenged. We are here to change that by offering better, healthier choices that prioritize your well-being and protect our environment.

Our Word-of-Mouth Movement

We didn't launch WUKA Nepal with massive billboard ads or expensive marketing campaigns. Instead, our growth has been quiet, steady, and driven entirely by real experiences.

By prioritizing quality above all else, the soul of our brand has always been the product itself—delivering comfort and performance that genuinely speaks for itself. That commitment has earned us an extraordinary 99% positive rating from our community. Through simple word-of-mouth and trusted recommendations from one person to another, we have grown into a proud family of over 50,000 users across Nepal.

Mission

Our mission is to ensure every girl and woman in Nepal has the freedom to choose how she manages her period. We are dedicated to helping women of all ages feel confident and comfortable every day of the month. By providing high-quality, sustainable alternatives, we aim to eliminate the physical discomfort and environmental impact of traditional disposable pads and tampons—one period at a time.