Campaign and Press

From breaking taboos to making sustainable period care accessible across Nepal, WUKA Nepal is proud to lead the conversation.

Explore how local journalists, creators, media outlets, and community advocates are sharing our story and helping us normalize period talk nationwide.

Press: Yo Nepali Shir Uchali (EP 10) — Ruby Raut with Rajesh Hamal

In this episode of Yo Nepali Shir Uchali, Nepali cinema superstar Rajesh Hamal interviews WUKA Founder & CEO Ruby Raut. The TV show highlights inspirational Nepalis around the world who are making a global impact. Ruby shares her journey as an environmental scientist from Nepal turned entrepreneur in the UK, creating the region’s first period underwear brand and bringing sustainable menstrual hygiene to the global stage.

Campaign: 'Periods Are Normal' — First Animation Short Film

Our very first animated campaign film, created entirely by a Nepali production team. Set in a student hostel, a group of friends have an open, honest conversation about periods and sustainable care products—breaking taboos and reminding everyone that periods are completely natural and normal.