Campaign and Press

From breaking taboos to making sustainable period care accessible across Nepal, WUKA Nepal is proud to lead the conversation.

Explore how local journalists, creators, media outlets, and community advocates are sharing our story and helping us normalize period talk nationwide.

Yo Nepali Shir Uchali (EP 10) — Ruby Raut with Rajesh Hamal

In this episode of Yo Nepali Shir Uchali, Nepali cinema superstar Rajesh Hamal interviews WUKA Founder & CEO Ruby Raut. The TV show highlights inspirational Nepalis around the world who are making a global impact. Ruby shares her journey as an environmental scientist from Nepal turned entrepreneur in the UK, creating the region’s first period underwear brand and bringing sustainable menstrual hygiene to the global stage.

'Periods Are Normal' — An Animation Short Film

Our very first animated campaign film, created entirely by a Nepali production team. Set in a student hostel, a group of friends have an open, honest conversation about periods and sustainable care products—breaking taboos and reminding everyone that periods are completely natural and normal.

International Feature — FRANCE 24 English

The Tale of Ruby Raut: Meeting the Founder of UK's First Reusable Period Pants | FRANCE 24

Journalist Annette Young sits down with WUKA founder Ruby Raut to share her journey from growing up in Nepal to launching the UK’s first reusable period pants brand. In this international feature, Ruby discusses how her roots and passion for environmental activism inspired a global movement in sustainable period care.

Onlinekhabar Feature — Making Menstruation Comfortable

महिनावारी सहज बनाउने 'वुका पिरियड प्यान्ट' (Wuka Period Pants) | Onlinekhabar Lifestyle

Onlinekhabar explores the concept behind WUKA period pants and how they offer a comfortable, sustainable alternative to disposable pads. In this feature, WUKA shares how reusable period underwear works to make menstrual hygiene effortless and healthy for women across Nepal.

Ek Chin With... Podcast — Ruby Raut with Lex Limbu

Ruby Raut - WukaWear (Period Pants) | Ek Chin With... Podcast

WUKA Founder Ruby Raut joins Lex Limbu on the Ek Chin With... podcast to share the story behind creating the UK's first period underwear brand. She discusses her journey from Jhapa, Nepal to London, the meaning behind the name WUKA (Wake Up and Kick Ass), and her mission to make period care sustainable, leak-proof, and comfortable.